借来的最创意(大师轻松读)
Borrowing Brilliance

  • 作   者:

    戴维·科得·莫瑞
    David Kord Murray

  • 出版社:

    蓝狮子文化创意有限公司

  • 语   言:

    双语

  • 支   持:

  • 电子书:

    ¥3.90

  • 6(1人评过)
  •   评论(7)
  •   读后感(1)

才智其实是借来的,这在人类历史上历历可见。史上一些最富创意的人,像是牛顿与莎士比亚,都曾被指控剽窃构想与抄袭。构想就有如生物,会随时间演化。既有概念会进行更改与结合,以建构新的概念,就像是几何、三角与代数结合起来,产生了微积分一样。才智其实是借来的,唾手可得,因为知不知道该去哪里借得材料、懂不懂得该如何将它们结合起来,就决定了你的创造力。

创意往往是从既有的点子开始;创意可以被改造与重新包装。这就是为什么我们要从成功的企业中借用或学习他们的做法,再把这些灵感发展成对自己公司有利的创意。

善用他人的智慧,将已知的成功案例运用到自身,就像站在巨人的肩膀上,可以看得更高更远。将借来的创意发扬光大,造福更多群众,对全人类的发展反而比坚持从零开始原创更有贡献。

新构思多借自旧点子;懂得怎么借、如何用,就决定了你的创造力!

戴维.莫瑞原是航天工程师,曾任美国里根总统星战计划的尖端科技资深经理、麦道航天公司(McDonnell Douglas)代表,并参与国际太空站概念研发团队,后来成为创业家、发明家以及《财富》500大高阶主管,曾任软件商Intuit等《财富》500大企业的创新主管,并创立了几家公司,使其年营收成长到数百万美元。

新构想一向是从既有构想建构出来的,看来完全原创的构想,都是由不同构想的片段与部分结合而成,只不过结合的方式是前所未有的。

具体来说,当你从整体的角度去观察创意产生的过程,一定会发现任何新构想的诞生,都会经过以下的6步骤流程。

前3个步骤可以称之为创意构想的源头:

1.界定你想要解决的问题。

2.从有类似问题的地方借来构想。

3.连结借来的构想并加以结合。

后3个步骤是要发展和改良新构想,使其变得可行:

4.让结合出来的构想酝酿成解决方案。

5.理清构想的优缺点。

6.去除其缺点,加强其优点。

经由这6步骤流程,就可以将过去既有构想中的各种面向或元素,结合成不同的组合,得出新的创意。

New ideas are always constructed out of existing ideas. What appear to be genuinely original ideas always combine snippets of one idea with parts of another to come up with something that has never before been combined in that way.

To be specific, when you look at the creative process from a big picture perspective, you'll always find that the genesis of any new idea comes through a six step process.

The first three steps can be termed the origin of the creative idea:

1. Define the problem you're trying to solve.

2. Borrow ideas from places with similar problems.

3. Connect these borrowed ideas and combine.

The last three steps are where you then evolve and polish your new idea to make it workable:

4. Allow combinations to incubate into a solution.

5. Clarify strengths and weaknesses of your idea.

6. Weed out weak points and strengthen the strong.

By working through this six step process, you come up with some-thing new that combines aspects or elements of old and established ideas into a different mix.

"Brilliance is actually borrowed. This has been so throughout human history. Some of the most creative people who have ever lived, such as Isaac Newton and William Shakespeare, were accused of idea theft and plagiarism. Ideas, like species, naturally evolve over time. Existing concepts are altered and combined to construct new concepts the way geometry, trigonometry, and algebra combine to form calculus. Brilliance is actually borrowed, easily within your reach, for, really, it's knowing where to borrow the materials from and how to put them together that determines your creative ability."

—Dave Murray

  • 五分钟摘要

  • 步骤1 界定 明确指出所要解决界定的问题

  • 步骤2 借用 从有类似问题的地方借用借来构想

  • 步骤3 结合 连结与混搭借来的构想

  • 步骤4 酝酿 让这些构想逐渐酝酿成酝酿解决方案

  • 步骤5 评断 找出解决方案的优缺点

  • 步骤6 补强 排除缺点,发挥优点

  • MAIN IDEA

  • Step 1 Defining State Clearly the Problem Defining You're Trying to Solve

  • Step 2 Borrowing Borrow Ideas from Other Borrowing Places with Similar Problems

  • Step 3 Combining Connect and Mix-n-Match Combining Borrowed Ideas

  • Step 4 Incubating Allow These Ideas to Incubate Incubating into a Complete Solution

  • Step 5 Judging Identify Strengths and Judging Weaknesses of the Solution

  • Step 6 Enhancing Eliminate Weak Points and Enhancing Build On Strong Points

  • 灵光的脑袋

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