4+2神奇配方:绝对管用的经营法则(大师轻松读)
The 4+2 Formula for Sustained Business Success

  • 作   者:

    威廉·乔伊斯,尼丁·诺瑞亚,布鲁斯·罗伯森
    William Joyce,Nitin Nohria,Bruce Roberson

  • 译   者:

    罗耀宗

  • 出版社:

    蓝狮子文化创意有限公司

  • 语   言:

    双语

  • 支   持:

  • 电子书:

    ¥1.99

  • 6(1人评过)
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  •   读后感(1)

当公司发现竞争对手即将改造市场,或核心产品即将沦为一般商品时,这绝对是个转折点。因为企业常受不了诱惑,想抢进新的业务,以弥补隐然若现的收入损失,但这很容易削弱注意力,疏忽核心价值主张,并造成公司长期式微。其实这种情况通常不会失控,因为在决心并不坚定的竞争对手纷纷撤离之际,公司可以继续享有利润,而在改造核心业务,追逐相关领域的成长机会时,也有可能持续保有获利力。大体来说,赢家会继续保有领先地位,因为这些公司懂得在核心业务成长出现疲态时,就开始建立下一个成长性业务。这种与时俱进,专注成长的策略,正是企业经营成功的法门。

That moment when a company discovers that a competitor is about to remake the marketplace, or that its core product is about to be commoditized, is inevitably a turning point. There is a temptation to rush into new businesses to make up for the looming loss of income, but that can easily lead to the weakening of the company's focus on its core value proposition, and induce a long decline. In fact, the situation is usually not out of control:the company may have an extended period of profitability as less resolute competitors take flight, and it may be able to reinvent its core so that profitability can continue while the company pursues opportunities for growth in related areas. As a general rule, though, Winners stay Winners because they start building their next growth business before the growth potential of their core business shows signs of disappearing. The dynamically evolving strategic focus on growth is the formula for business success.

企业永保成功的秘诀是什么?想拥有长期的成功,什么方法最管用?为回答这个问题,全美各地顾问和一流大学商学院教授,历时5年,以系统化方式寻求解答……得出一个简单得令人诧异的结果,就是所有成功企业都有6项驾轻就熟的管理实务,其中4项是主要管理实务(这是一定要有的),2项为可选择管理实务(必须从4项次要管理实务中选出)。每家经营有成且长期表现出色的公司,都可找到这种“4+2神奇配方”。

What is the secret to sustained business success?Consultants and business school professors at top universities around the country analyzed more than 200 management practices;fads, silver-bullet cures and management buzzwords commonly used by 160 companies to statistically identify what really matters in business and came up with a stunningly simple result:All successful companies master six specific management practices, four of which are compulsory(the four primary management practices)and two of which are optional but which must come from a list of four secondary management practices. This 4+2 pattern is found in every company, which has achieved and sustained long-term success.

威廉·乔伊斯(William Joyce)任教于达特茅斯商学院,讲授策略与组织理论课程。尼丁·诺瑞亚(Nitin Nohria)现为哈佛商学院企业管理学教授。布鲁斯·罗伯森(Bruce Roberson)新加入某大企业管理团队,致力协助其扭转乾坤。曾担任麦肯锡(McKinsey&Company)合伙人,长达11年。

赢家企业和组织:

1.不偏不倚,十分专注在选定的经营策略--不管所选策略是低价、创新产品、一流服务或其它选择。

2.想尽各种办法,追求核心业务成长--通常可借由扩张、合并和收购或两者兼容并蓄的方式,每隔五年即把核心业务规模扩大一倍。

Winning companies and organizations:

1.Stay tightly focused on their chosen business strategy--whether that strategy is low prices, innovative products, best service or another option.

2.Find ways to continue to grow their core business over time--typically doubling the size of their core business every five years through organic expansion, mergers and acquisitions or a combination of both.

  • 5分钟摘要

  • 四项主要管理实务

    1. 策略 规划并清楚陈述一套清晰且专注的策略
    1. 执行 总能达成或超越期望的完美执行力
    1. 文化 建立求好心切的文化
    1. 结构 建置扁平式组织结构,务求行动敏捷,机动灵活
  • 四项次要管理实务

    1. 人才 留住并寻找或培养更多优秀员工
    1. 领导 全心全力投入企业经营的董事和领导人
    1. 创新 把创新带进市场,促使整个行业为之一新
    1. 成长 持续透过合并和伙伴关系,促进企业成长
  • MAIN IDEA

  • The four primary management practices

    1. Strategy Devise and articulate a strategy which is clear and narrowly focused.
    1. Execution Execute flawlesslyconsistently meeting or exceeding expectations Winning companies and organizations.
    1. Culture Build a culture which is intensely performance based and oriented.
    1. Structure Be fast and flexible by having a flat organizational structure.
  • The four secondary management practices

    1. Talent Retain talented employees and find or develop more of the same.
    1. Leadership Have directors and leaders who are committed to the business.
    1. Innovation Bring to market innovations that transform your industry.
    1. Growth Make growth happen through ongoing mergers and partnerships.
  • 管理之说

    关于管理方面的书可谓多如牛毛,令我们这些读者眼花缭乱,真不知道那些好,哪些适合自己,但看到此书简介,就坚定的选择了此书,它是全美各地顾问和一流大学商学院教授,历时5年,分析了160家公司常用的200多种管理实务、管理潮流、万灵丹式的解决方法、管理行话,并利用统计方法确认,在企业经营上,哪些管理实务攸关重大,哪些是细……展开↓

    暂时还没有评论,去书内看看…
  • 例如:零售连锁商Target的价值主张是:“有百货公司的舒适,也有便宜的价格。”这个价值主张既清楚又简洁,表达了公司的经营目... 全部评论(2) 去书内

    这样的书才有价值。

    2014-04-16 喜欢(0) 回复(0)

  • 赢家企业之所以优良,是因为设有必要系统,能提供顾客认为质量如一的优良产品和服务。换句话说,就是赢家企业能兑现自己对顾客的承诺... 全部评论(2) 去书内

    是,一点都没有空洞的说教。

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  • 赢家企业之所以优良,是因为设有必要系统,能提供顾客认为质量如一的优良产品和服务。换句话说,就是赢家企业能兑现自己对顾客的承诺... 全部评论(2) 去书内

    说的很实在,很到位。

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  • 追踪周边地带发生的事,才有可能知道他们何时入侵你的地盘,也才能在他们成功攻击主力产品前,适时采取反击行动。 全部评论(1) 去书内

    叙述的很形象生动。

    2014-04-16 喜欢(0) 回复(0)

  • 例如:零售连锁商Target的价值主张是:“有百货公司的舒适,也有便宜的价格。”这个价值主张既清楚又简洁,表达了公司的经营目... 全部评论(2) 去书内

    语言简洁,信息量丰富。

    2014-04-16 喜欢(0) 回复(1)