一开口就是老大:领导者的说话技巧
Speaking as a Leader: How To Lead Every Time You Speak

  • 作   者:

    茱迪斯·韩福瑞
    Judith Humphrey

  • 出版社:

    蓝狮子文化创意有限公司

  • 语   言:

    双语

  • 支   持:

  • 电子书:

    ¥1.99

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身为领导者,口语沟通是必备且必需的能力。当企业面对竞争、遭遇挑战时,唯有你以领导者之姿率领团队共同奋战,才能克服万难打开胜局.阅读本书帮助你发出王者之声!

身为领导者,口语沟通是必备且必需的能力。大至发布会、演讲,小至某次会议、报告、电梯谈话,如何才能鼓舞同仁、激励士气甚至推动变革,最终获得更佳的经营效益?

本书作者以领导者的演讲报告技巧为例,从主题到用词上为领导者提供了切实可行的措施和案例,帮助领导者在沟通中更好地展现领导力,从而达到预期的效果。

茱迪斯·韩福瑞,韩福瑞集团(The Humphrey Group)的创始人兼总裁,这是一家企业沟通和领导人培育公司。韩福瑞毕业于罗彻斯特大学(University of Rochester),自创公司前任教于约克大学,讲授传播学。她还担任满地可银行的执行传播经理。在此之前曾在加拿大丰业银行(Scotia Bank)担任资深撰述委员,并在壳牌石油公司担任资深讲稿撰述委员。

步骤1 像领导者一样思考

想要一开口就像个领导者,你必须准备好吸引众人目光,并且激励、影响和感动他们。领导者会把每次说话的场合当作激励他人的机会,你必须认识你的听众,并有办法鼓舞他们,而不仅仅只是传递信息给他们。你也一定要善于倾听和学习,才能成为好的领导者。

要展现出领导者说话的样子,扎实的心理准备是第一步。如果你分析领导者说话的方式,会发现他们拥有一些重要特性,是你达成之前必须具备的。

特性 1 领导者心中都有愿景和使命

领导者不会只是找朋友说话打发时间,他们对于公司未来走向有一个愿景,因此他们会利用每个机会描绘这个愿景。例如,谷歌共同创办人谢尔盖•布林说谷歌的愿景是要:“掌握世界上所有的信息,让每个人都能取得且从中受益。”脸书创办人马克•扎克伯格说脸书的愿景是:“让世界更开放并彼此相连。”

描述愿景时:

■ 专注于一个你可以一句话描述的单一使命。传达出单一诉求。

■ 鼓舞和振奋拉高听众的情绪。你的愿景必须是积极的,不是消极的。

■ 请确定你所说的事情是可以实现的。如果不切实际,员工就会泄气。

■ 你的愿景应该考虑周全,并能说明你的使命为何。

关键思维

“让自己和传统的领导者一样,谈论专注、积极、可实现且周延的愿景,并让那个愿景主导你所做的一切。在演讲、报告、会议和即兴表示看法时,做出对愿景的承诺。愿景是活的:如果你持续地在各种互动场合上传播,人们会相信它、遵从它,并在你的领导下使愿景成真。”

──茱迪斯•韩福瑞

Step 1 Think like a leader

To speak like a leader, you've got to be prepared to take the stage and inspire, influence and move others. Leaders see every speaking situation as an opportunity to motivate others. You need to know your audience and then have the wherewithal to inspire them rather than merely informing them. You also have to be skilled at listening and learning from others to be a good leader.

Solid mental preparation is the first step in being able to speak like a leader. If you analyze the way leaders speak, there are some key characteristics they have which you will need to acquire for yourself before you can do the same.

Characteristic 1 Leaders have a vision and a mission in mind

Leaders don't just speak to pass the time with their friends. They have a vision for where their organization needs to head in the future and they then take every opportunity to describe that vision. For example, Sergey Brin, co-founder of Google says Google's vision is to: "Take the entire world's information and make it accessible and useful to everyone." Mark Zuckerberg, founder of Facebook, states Facebook's vision as: "Making the world more open and connected."

When describing a vision in this way:

■ Stay focused on a single mission which you can describe in one sentence. Send one message.

■ Lift your listeners by inspiring and lifting. Your vision needs to be positive, not negative.

■ Make sure what you're describing is attainable. If it's unrealistic, people will become demoralized.

■ Your vision should be encompassing and describe what you're mandated to do.

Key Thoughts

"Place yourself in the tradition of leaders who speak with a vision that is focused, positive, attainable, and encompassing, and let that vision shape everything you deliver. Commit to it in your speeches, presentations, meetings, and off-the-cuff comments. A vision is a living thing: if you broadcast it continually, in all your interactions, others will believe in it, act on it, and with your leadership turn your vision into a reality."

— Judith Humphrey

  • 5分钟摘要

  • 步骤1 像领导者一样思考

  • 步骤 2 跟着领导者的脚本走

  • 步骤 3 使用领导者的语言

  • 步骤 4 展现领导者的风范

  • MAIN IDEA

  • Step 1 Think like a leader

  • Step 2 Follow the leader's script

  • Step 3 Use leadership language

  • Step 4 Project a leader's presence

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