掘金广告
Ca$hvertising

  • 作   者:

    德鲁·惠特曼
    Drew Eric Whitman

  • 出版社:

    CAREER PRESS

  • 语   言:

    双语

  • 支   持:

  • 电子书:

    ¥12.90

  • 4(2人评过)
  •   评论(11)
  •   读后感(4)

你见过魔术师把一位女士锯成两半吗?你见过魔术师吞下28英寸长的利刃吗?你见过魔术师赤脚走过烧得通红的木炭吗?这些法术颇吸引眼球。不可思议。看起来根本不可能嘛。但事实是,如果你知道它们背后的秘密,你也可以做到。

打造高效广告也是如此!

推荐你花一点钱在这本有趣、快速、易于阅读的书上。在这本可以快速阅读的书里,我将告诉你很多让你在竞争中取胜的小技巧。我将教给你如何将弱爆了的低效广告、宣传册、促销函、传单、电邮和网站变为强大的心理学赚钱机器,让你的生意飞起来。你不需要有特异功能。大部分技巧使用起来不需要花你一分钱。只要你了解这些秘密,就能易如反掌!

德鲁·惠特曼是全球著名的广告专家,他所著的《掘金广告》一书,将教你如何打造能强力赚钱的广告。

Drew Eric Whitman (a.k.a. Dr. Direct) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 28 years, he worked for the direct-marketing division of the largest ad agency in Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers.

His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco.

His intensive CA$HVERTISING Clinic teaches businesspeople how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more.

垃圾,垃圾,垃圾!

这就是我对当今99%的广告的评价。它们又蠢又无聊,简直弱爆了。印这些广告纯属浪费纸张。

我很生气?不。很现实?是的。但不要把我的话想当然。看看你的垃圾箱。那里躺着多少你不屑一看的垃圾邮件?还有多少邮件虽然被你打开,但还没读完开头就扔进了垃圾箱?有多少电视购物广告成功地让你买了里面的东西?有多少电子邮件让你掏了钱?有多少网站让你无聊得想哭?

Trash, trash, trash!

That’s how I describe 99 percent of today’s advertising. It’s dumb. Boring. Weak. Not worth the paper it’s printed on.

Am I angry? No. Realistic? Yes. But don’t just take my word for it. Look in your trash can. How much of the nonsense you get in the mail winds up there before you open it? How much of what you do open ends up in the same place before you finish reading the first few lines? How many TV commercials have convinced you to buy? How many e-mails have persuaded you to spend money? How many Websites have bored you to tears?

  • 前言

  • 绪论

  • 第一章 人们真正想要的

  • 第二章 怎样进入他们的大脑:17大消费心理学基本原理

  • 第三章 广告秘笈:41项可靠技巧助你把任何东西卖给任何人

  • 第四章 热力榜:101种方法增加你的广告反应

  • 结束语

  • 附录

  • 关于作者

  • Preface

  • Introduction

  • CHAPTER 1 What People Really Want

  • CHAPTER 2 How to Get Inside Their Heads: The 17 Foundational Principles of Consumer Psychology

  • CHAPTER 3 Ad-Agency Secrets: 41 Proven Techniques for Selling Anything to Anyone

  • CHAPTER 4 Hot Lists: 101 Easy Ways to Boost Your Ad Response

  • Epilogue

  • APPENDIX

  • About the Author

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